Listed below are some commonly used digital marketing strategies that are specific to mobile marketing.
1. Social Media Platforms Designed Primarily for Mobile Use
Platforms like Instagram, TikTok, and Snapchat are designed with mobile users in mind. They come with built-in features that make it easy for businesses to develop personal connections with their customers through the use of engaging organic posts, messages, comments, or social media advertising that targets the right customers.
2. SMS and MMS Marketing
In addition to using websites, emails, and mobile-specific digital marketing strategies, brands need to use SMS and MMS marketing. SMS marketing, also known as text message belgium mobile database marketing, is a permission-based mobile marketing strategy that you can use to send deals, coupons, and promotions to your customers’ phones. You can send messages of up to 160 characters, and you can include a link or code that provides the recipient with follow-up information.
This is a powerful mobile marketing strategy to use because it has a high deliverability rate, as well as high open and engagement rates.
Mobile Widgets
Mobile devices are often equipped with several widgets like a clock, search bar, current weather display, and many others. Designing brand-centric widgets that can be installed through your app is one way to continually reach your audience every time they look at their phone.
Better yet, you don’t even have to create the apps from scratch.