Privacy Policy Example
In addition, I will show you an example of what a privacy policy that complies with the GDPR law can look like. The privacy policy starts with a clear explanation of what happens to the data of citizens. It states where this data is stored, what the rights are with regard to this data and how a citizen can file a complaint. We conclude the privacy policy with contact details of the DPO (Data Protection Officer).
Privacy Policy
Proof of email opt-in
Email marketers need to keep track of some fields of the email opt-in in the email marketing database and CRM. In addition to storing form data, it is also important to store some extra fields that provide more information about the opt-in. In the image below, I have highlighted the extra fields in yellow. If you want to comply with the home furniture equipment stores email list GDPR law, the database should have the following fields.
Email opt-in status
How and where the opt-in was obtained
When the opt-in is obtained
What permission has been given
Database & CRM changes
So make sure you review your current email marketing opt-in process in time and see if it complies with the GDPR guidelines (pdf). If your company has a legal department, it is wise to work closely together and align the processes.
The step-by-step plan below can help you with this
Set up a GDPR project team where you make one or more marketing colleagues responsible for preparing for the GDPR legislation.
Ensure that all responsible parties are aware of the GDPR legislation and have them exchange knowledge with the organisation's legal department.
Then, together with the legal department, draw up a project plan. In this plan, you can describe, for example, what the current way of processing data is and what needs to be done to comply with the GDPR law. Draw up a step-by-step plan to prepare your organization for GDPR. This can include your communication plan towards customers and rewriting the most important policies of your company.