An assessment is a great piece of content to use if you want to give your sales team specific ways to start a conversation. Take, for example, an assessment ScribbleLive created on Content Maturity .
The user engages with the evaluation, providing critical insights into their Content Marketing experiences and goals for the future.
Ask the right questions and you'll receive answers philippines phone number list that help you personalize your sales conversations.
3. Hook from the start
Our latest report with Demand Metric found that 78% believe it is important to engage the user early in the journey .
With interactive content, we know that different parts are better suited to different stages of the funnel.
Keep in mind that the sooner you engage with the consumer, the better . Use the insights you’ve gained to deliver follow-up content based on the prospect’s goals or needs, and use different types of interactive pieces to support the stage of the journey they’re in.
If you're interested in the possibility of using interactive content to shorten your sales cycles , download our complete guide on the topic for more details!
2. Create pieces that ask the right questions
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