39. Depth of content

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According to Backlinko, there is a correlation between the depth of content on a given topic and the position it ranks in the SERPs. If the content is in-depth and covers multiple viewpoints, it tends to rank higher.

Look at the graph:


40. Content length
There is also a correlation between the number of words and the position in the SERP. Longer content is usually more in-depth and offers more value to the reader. Therefore, it usually ranks higher. But it is not a rule, quality is essential!


41. Originality of content
In addition to being in-depth, the content must be poland phone number list original. Google has the means to identify plagiarism and duplication, and if you commit these "sins" you could be penalized or even removed from the rankings.

42. Authorship of the content
Google had a project to flag and verify authorship with Google Plus, which was abandoned with the discontinuation of the network.

However, Google's current guidance from the EAT (see factor 38) highlights the importance that the search engine still places on the author of the content , although it does not confirm that it is one of the ranking factors.

43. Duplicate content
Duplicate content can represent plagiarism or a way to manipulate search engine rankings. For this reason, Google tends to demote pages with duplicate content, which offer a poor user experience.

44. Language correction
Content with language errors (grammar, punctuation, syntax) offers a poor reading experience, so Google may consider it to be of poor quality.