Diversity of functionalities

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There is almost a tool for every type of process or need of marketing teams.

However, you can find options on the market that do much more than one thing, that is, you can solve more than one activity within your organization with the same tool.

A smart move is to choose Martech software and products that offer multiple features, for example, like SEMrush or HubSpot, which integrate a bunch of solutions into the same platform to provide multiple functionalities for the price of one.

Great! You now know the criteria you should apply when choosing your Martech. What we will show you below are those that are popular in the segment.

What are the most used Martechs?
Martechs are so popular among marketers that many of them are part of any team's routine. How about discovering the most well-known and productive ones out there?

Discover them!

Google Analytics
One of the most used platforms in Digital Marketing is Google Analytics , since it is the most common representation of a Martech.

Focused on data analysis, it is a platform that provides a wealth of information on audience behavior and the performance of marketing strategies.


By tracking details in real time, you can identify everything from the most basic to the most complex metrics, from average time spent on your pages to source channels.

All of these details will allow you to further refine russia phone number list your strategies and find ways to improve the indicators considered most important for your business.


MailChimp
According to a MarketingSherpa survey , over 70% of consumers prefer to communicate with businesses via email . But imagine if you and your team had to do all the work of managing that channel manually.

It would probably be unfeasible and you would have little time to do other tasks. That is why MailChimp is so widely used in the industry.


This tool allows you to configure the layout of your emails, segment your contact list, automate your email campaigns and, of course, access the most relevant indicators and metrics.

MailChimp allows you to track everything related to the performance of your email marketing actions. In a simple and intuitive way, it is very easy to start a campaign on the platform, but always in an efficient manner.