What are the main types of interactive content?

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As you can imagine, there are many types of interactive content that you can integrate into your strategy. Below you can see what each one would do for you.

Quizzes
As we mentioned earlier, quizzes are a popular way to create interactive content to spark engagement , which can benefit both B2B and B2C companies.

A test can serve any purpose you can imagine, from presenting your customer with the best product option to helping them understand what type of service they should purchase.

Quizzes should be short, quick, and provide direct slovenia phone number list feedback to your target audience, helping them reach the next step in the customer journey .

Videos
Videos are a must in a Digital Marketing strategy and can certainly help you achieve better results in the most efficient way.

Some experts even say that 2020 is the ideal year to start including video in your B2B marketing efforts, according to important data provided by Wyzowl ’s most recent survey :

Of the 500 companies interviewed, 81% use video marketing, 21% more than in 2016;
Prospects at these companies watch, on average, 1.5 hours of online video every day;
85% of companies are so satisfied with the results of their videos that they plan to increase their budget for them in 2020.
Interactive video is a big trend in this context, delivering personalized messages to the audience and helping them achieve their goals with ease.

In interactive videos , tags, hotspots, polls and questions are used to determine how the content ends. Therefore, it is up to the viewer to choose whether to watch or not.