1. Satisfaction surveys

[zihadhasan012]

They say that classics never go out of style, and this Voice Of Costumer tool is a very clear example of this.

A customer who can say how satisfied he or she is with his or her interaction with a brand and its products or services is also an empowered customer who is listened to and taken into account.

The feedback generated by a satisfaction survey helps to obtain relevant information, which can then be transformed into improvement projects.

At the same time, when you ask a user to rate your products or services directly, you are telling them that their opinion counts and that you will do everything necessary to optimize the experience.

To obtain more accurate and qualitative information, you can follow the Net Promoter Score (NPS ) model, in which the user will score, on a scale from 0 to 10, how much they recommend your brand and its service.

2. Production and dissemination of interactive content
In recent times, Digital Marketing departments have found in interactive content one of the best tools to optimize the Customer Experience and, in general, satisfy different types of customers .

What's more, these content formats have also become a cash cow when it comes to identifying and listening to the Voice of the Customer .

As their name suggests, these materials promote interaction, allowing users to express their behavior, preferences, and other key aspects of business processes.

It is worth noting that your customers were not your customers at one point, of course. Therefore, interactive content can also be used to detect the prospect's preference parameters that will help avoid friction in their experience when they become your customer.

Among the interactive contents that allow extracting valuable data we find the following:

Questionnaires
It involves presenting, in an interactive and dynamic way, questions that you want to ask the user to obtain highly relevant information.

Questionnaires can focus on objectives such as analyzing pakistan mobile database and measuring customer satisfaction and discovering customer characteristics and preferences.

Quizzes
This type of content is very valuable, as it will allow you to discover how much the user knows about a certain topic or about your products and services.

This way you can measure the level of relevance of your brand and how much consumers study and analyze it.

You will also have the opportunity to identify the key areas in which you need to educate people to make purchases or to get more out of the product or service they have already acquired, promoting satisfaction and loyalty.

An example of an interactive quiz that met these objectives is that of Sears, which created a very interesting material to debunk some myths that customers generally have about washing machines: