3. Create Landing Pages with conversion power

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An engaging and interactive landing page can optimize your site's conversions , generating a better return on investment and contributing to overall financial viability.

Furthermore, by promoting the obtaining of materials in exchange for filling out forms, they are a powerful source of interesting data about users and potential clients.

For your landing page to be effective, in addition to betting on interactivity, avoid asking too many questions in the forms, have a single conversion point and present a clear and concise offer.

A good example of a landing page in this sense is that of Robbins Research, which created material to encourage its users to buy one of its products to give to loved ones during the Christmas season:


4. Optimize the user experience
This is the central point when it comes to B2B web design, and to accomplish the same we need to look towards Web Performance Optimization (WPO).

Technical optimization of your website will ensure a good user experience and, therefore, positive results for the sales process.

Key principles and aspects of the WPO include:

Solid charging speed
The time spent on the page and the possibilities of strategically managing the user depend largely on the loading speed , since it is the element that most impacts the experience.

To ensure optimal speed, you first need to select a good hosting service . It is also key to incorporate a quality content manager , preferably based on WordPress .

Also, don't forget to delete plugins that don't work, cache data, and other elements that add “weight” to your site, making it slower and less efficient.

These contents may also interest you:

Learn the keys to increasing the loading speed of your website

Get to know the PageSpeed ​​Insights tool to discover the speed of your website

GTMetrix: How to use it to test the technical performance of your website


Web Security
It is important that you ensure the security of users who access your website , especially if they are other companies that prioritize the privacy of their data .

Keeping WordPress up to date, protecting yourself from malware, attacks and other malicious software, setting up user profiles and creating strong passwords are some of the key web security steps you need to take.


Responsiveness
This is about the adaptability of your page's format and paraguay mobile database design to different devices , in addition to traditional computers or laptops. We are referring, for example, to mobile devices such as smartphones and tablets.

Responsiveness is the principle that ensures that users will enjoy all the site's features and see its design clearly, regardless of the device they use.

Testing and trials
At this point we find A/B testing and other actions that allow us to test the impact of publications, changes and new tools, which helps to optimize decision-making and prevent negative or unwanted results.

In addition, good site management requires web analytics to understand user interests and predict their behavior , making the experience increasingly personalized and satisfying.