Choose a reasonable combination of primary and long tail keywords

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More websites have been created about keyword selection and matching than any other PPC-related topic. Primary keywords are by definition untargeted, not to mention expensive. Long-tail keywords are better in every way, except that they may not be able to drive substantial traffic. So your keyword selection should include a reasonable mix of both.

Don't forget about your negative keyword list
You'll also find negative keywords in luxembourg phone number data almost every scenario . For example, if you sell used books and are targeting the keyword "used books," shouldn't you add the word "sell" to your negative list? This will avoid visitors who are trying to find a place to sell used books.

Segment your audience
Residents of City A may have a reason to respond differently to your ad than residents of City B. Office workers who access your ad during work hours may exhibit significantly different characteristics compared to those who access it late at night from home. And if these differences exist, isn’t it best to tailor creatives, keywords, and budgets to each audience?

Constantly improve your ads
Be assured that your ad is not yet the best you could have created. As you gain more information and experience, you will be able to come up with ads that have a chance of performing better. You should be on a perpetual journey of finding better ad creatives.