For the first year of the MAS, Nice-Matin welcomed six start-ups to its premises. Dibster , Bee shary , Deserve Mi , Time N' Joy , Ready Park and Yöma Family . These start-ups do not develop technological innovations, but all offer services in use. For Damien Allemand, even if they do not have a direct link with a media activity, "the start-ups are perfectly kenya cell phone number list consistent with the editorial line of our subscriber offer" with "the reader at the center of the subscriber offer or on solutions journalism that provides concrete answers to people's problems". For example, Dibster offers people who have had flights canceled or delayed to manage the administrative procedures to obtain compensation.
The newspaper provides them with their premises free of charge but also offers them the possibility of "beta-testing" their services with their community of readers as soon as they are viable. Start-ups promote working methods based on horizontality, agility and mutual assistance that can open up new work perspectives within the daily newspaper.