Some events or happenings promise to shake the world and the country this year. Find out which 3 types of marketing you will hear about in 2018!
Marketing is increasingly present in people's lives. Companies and institutions are becoming more and more committed to these strategies. Many of them have already realized that investing in marketing and communication is essential for the success of a brand, product or image that they want to sell or consolidate in the public's imagination.
Marketing, as well as its trends, can be influenced by the social, political and cultural context of the moment. In 2018, for example, some events or happenings promise to shake up the routine of professionals.
Next year, Brazilians will decide who will occupy the positions of President of the Republic, Governors, Senators and State and Federal Deputies. This opens up space for much discussion and work on two saudi arabia mobile database types of marketing that are very similar, but have their differences (mainly because they are practiced at different times). These are political marketing and electoral marketing.
Electoral Marketing
Electoral marketing is a fundamental part of voters’ decision-making .
This type of marketing works directly in the fight for votes. It involves implementing techniques and processes that aim to ensure that candidates obtain the best possible result in the vote count, election or re-election.
All content production at this time needs to have a more persuasive character, conveying security and reliability.
Electoral marketing needs to not only build, but also “sell” the public image of politicians, as this is what generates sympathy and engagement from the public. The actions are designed to bring voters closer to those figures who so much ask for their vote.
These are some of the main actions, activities and actions of electoral marketing:
strategic planning;
conducting electoral research;
election schedule;
preparation for debates;
creation of campaign pieces and actions, such as leaflets, jingles and slogans;
maintenance of the candidate's social networks and online campaign;
proposition of events and tactics for direct relationships with voters.