What is the relationship between the Customer Journey and the sales funnel?

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In Inbound Marketing , the Customer Journey plays a key role in building the sales funnel . The steps illustrated in the two models are equivalent. However, when we talk about the Customer Journey, we analyze the process from the consumer's point of view.

In the sales funnel we have the company's vision, that is, its objectives at each stage. These are:

attract: attract potential customers to your website or senegal mobile database blog through relevant content;
convert: convert your visitors into leads (relationships and sales contacts);
selling: nurturing and converting leads into customers;
delight: invest in relationships and after-sales actions to build customer loyalty.
As you can see, the goal of the sales funnel is to guide the production of content, service and sales of companies to support your leads throughout their entire purchasing journey.

These models are very useful, either to design robust strategies or to align different business teams, especially Marketing and Sales .

However, it would be naive to imagine that all your customers follow this path in exactly the same way, as some already have extensive knowledge on the subject and go straight to the bottom of the funnel.

There are also those who come to your blog through consideration materials and then return to the attraction content.

However, we shouldn't be too rigid about people's journeys; the important thing is that your company is prepared to serve consumers at different stages of their journey.