The subject line of an election campaign email is very important and should be carefully thought out. First, pay attention to the size of the text: subjects with more than 50 characters are not recommended, as they make it difficult for the recipient to read.
Also, avoid words that can easily be classified as spam, such as: “click here”, “unmissable”, “free”, among others. The use of caps lock or exclamation marks is also frowned upon and should always be avoided.
5. Don't overuse images
Did you know that some people set their emails to not open images? So, if your message will be compromised if the person can only see the written text, rethink the email you are sending and reformulate it so that it can be easily read by any recipient.
Additionally, too many images can be seen as spam, which is not a good thing. Therefore, avoid overusing this feature in your messages.
Another important thing is not to send just a pure image in new zealand mobile database the email, as if it were a scanned newsletter, for example. The chances of the message not reaching the inbox are very high!
If you are creating an email in HTML, always include alternative text for images (or as it is known: “alt tag”). This text describes the image and appears if it cannot be loaded, which ensures that the content is well understood in any situation.
6. Pay attention to design
Design greatly influences the experience a recipient has when reading a message.
Therefore, in your election campaign email, avoid the following elements: excess information, too much color variation, excessive use of images, use of different fonts and text sizes, and anything that could pollute the message.
Remember that “less is more”, and the simpler an email is, the greater the chances that the reader will want to read its content.
7. Avoid attachments
Would you open an attachment from someone who isn't your friend, family member, or coworker? Probably not, right? Attachments can get a bad rap because they're often associated with viruses.
Therefore, it is best to say everything you have to say in the body of your campaign email. If you really need to send additional content, make it available online and include a link so that the person can access the file online.