The Benefits of Automation in Messaging

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Chatbots are able to process returns, track shipments, and even conduct purchases while holding an engaging conversation. Customers don’t need to worry about getting answers that are too simple or way off base. Some Meta Business Messaging customers, like Banco Galicia, have seen up to 20% of online customer support tickets resolved by Messenger. While others we surveyed have seen as much as 50-70% handled by integrating a chatbot with WhatsApp.1


Asynchronous Messaging
One of the main turn-offs customers cite when discussing their distaste for phone calls? iran mobile database They take up virtually all of your attention.

Companies using automated messaging saw a 90% decrease in response time, from hours to minutes1

With automated messaging, customers don’t need to set aside a block of time solely devoted to a one-on-one voice conversation; instead, they can ask a question, come back to it later, pose a follow-up, and take their time thinking about the answer.


This can be especially helpful for those toward the top of the sales funnel, who may be interested in your brand or products but not invested enough to spend time on the phone to find out more. Automation allows your business to work for your customers on their time, making them feel like they are the priority at all times.