For a topic like freight transportation, search engine visibility and keyword rankings are especially important. Customers don’t search for logistics companies out of curiosity or for the future. They do so when they need such a service. They want to find information quickly and easily, and they turn to search engines for this. If your company isn’t at the top of search results, you’re likely to miss out on potential customers.
That’s why SEO optimization is becoming an integral part of the marketing strategy for freight companies. It not only helps increase brand visibility, but also allows you to reach your target audience at the most opportune moment – when they are actively looking for your services.
SEO in Cargo Transportation: How to Increase Website Visibility 20 Times in 90 Days - Image 1
What problem did the client come to us with?
TransAtlantika is a logistics company for international sri lanka cell phone number list transportation to Europe and Asia. In addition to transportation, the services provided include: cargo insurance, development and selection of optimal transportation schemes, monitoring of movement, provision of additional services. International cargo transportation for dangerous, oversized, heavy and valuable cargo is also carried out.
However, previously the site did not receive enough search traffic to the site and, accordingly, applications from potential clients. Users looking for cargo transportation services did not find it and chose other companies that were ranked higher in search results.
Task
In order for organic traffic from Yandex and Google to come to the site and convert into leads, it was necessary to improve its visibility in search engines. This became the main task of the Ingate Organic team. Moreover, it was necessary to show results in the shortest possible time - in the first three months.