companies. It is almost a necessity to initiate a strong foothold across multiple industries and verticals.
Examples:
Salesforce offers CRM and workflow automation tools suitable for virtually any industry.
QuickBooks offers accounting, bookkeeping, and invoicing tools primarily to online professionals, but not exclusively. We also use their service here at Kinsta (more on that below).
Most successful horizontal SaaS vendors have “crossed the chasm” and managed to gain a significant share of the mass market.
Vertical SaaS
Vertical SaaS refers to software solutions designed specifically finland phone number data for a specific industry need.
Instead of general solutions that companies need to integrate
Examples:
Opentable is a table reservation system tailored for restaurants.
Guidewire is an insurance platform designed explicitly for property insurance companies.
Some SaaS companies start by providing a vertical solution and expand to become horizontal at a later stage or launch new related products/services such as cross-sells and upsells.
Now that you know a little more about SaaS products, would you like to know which ones we are using to power our company?
Here they are…
If you're a new business, we don't recommend going out and immediately signing up for all of the tools below. We're just highlighting SaaS products that help us be more effective as a company.
Our 40+ Favorite SaaS Products
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