The difference between identity and corporate style

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Quite often an equal sign is put between these concepts. In reality, this is not the case. Corporate identity is limited to a set of graphic, sound, font and other means expressing the uniqueness of the company, conveying its style, clearly distinguishing this company from competitors.

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This includes specially designed fonts, color combinations, unique product and advertising design. The company's individuality, formed in this way, is transmitted to the target audience, which has a positive effect on the image and memorability of the brand.
In other words, corporate identity is the face of the company. The more original and modern it is, the more effectively the idea is conveyed. Accordingly, the company's chances of gaining recognition in the market increase.