It is important to specify that on social media we will interact with a latent demand, therefore our audience does not have at that moment the desire or need to buy what we offer. This is why we must first follow a path that leads the audience to transform from user to buyer.
The funnel : literally poland cell phone number list funnel, because this is exactly how we must visualize the process necessary for a user to become a buyer. The initial part of the funnel is called TOFU: creation of demand. The public discovers our existence. The central part MOFU: involves the consolidation of information on the brand/product by the user. The final part BOFU: when the user performs the action we wanted (e.g.: purchase) transforming into a consumer.
How do we make this transformation possible? This is where storytelling comes into play. It is a story capable of arousing emotions, creating empathy, encouraging the search for something. But it is not a simple narration. It is the ability to transmit emotions that allow the user to identify with and therefore participate in your story. For a company, effective storytelling must communicate its values, the origins of the brand, through the recounting of experiences shared by people. This generates affinity with the public by recalling similar experiences already lived or that they would like to live.
Once we have established what, how and who, we can draw up our editorial plan . It involves organizing the contents based on a calendar, establishing in advance what we will talk about and how we will do it. It is important to maintain constant contact with our users, who, if we have worked well, expect certain contents from us.