Are Keyword Tools Reliable?

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Are Keyword Tools Reliable? Is Search Volume Data Accurate?
Why You Should Stop Relying on Keyword Research Tools
You might not wanna hear it, but keyword tools are only directionally reliable & useful. Don’t expect search volume data to be 100% accurate, because even Google’s own tools can’t do that. Use keyword tools to discover & validate topics, and prioritize your content schedule.

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Updated On April 12, 2024 by Ryan Robinson 8 Comments
Are Keyword Tools Reliable?
Reliablility
Accuracy of Search Volume Data
How to Best Use Keyword Research Tools
The Only 3 Keyword Tools I Use
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I’ve had this conversation with just about every creator, marketer, and SEO pro I know. Are keyword tools reliable? Is the search volume data we make very real plans on, accurate? And I’m far from the only one talking about this…

Are Keyword Tools Accurate? Reddit Forum Results
Before we dive in, I wanna make my own bias on this topic clear. I own 2 different keyword tools—one you can use forever free on my blog, and the other inside RightBlogger, my suite of 70+ tools for creators. I’ve built these tools to give you only the most actionable data points, without all the fluff of extra (overwhelming) info.

Keyword tools are only directionally reliable & useful. They should be what number is this singapore to discover & validate topics, and prioritize content schedules. Even Google's own Keyword Planner tool, which is powered by data from real activity in Google's search engine, is often inaccurate and doesn't stack up with the figures reported in Google Search Console. Keyword tools should be used to validate pursuing a topic and prioritizing your content production schedule, but don't place much stock in search volume estimates being spot-on accurate.
Of course though, there’s a little more nuance to this conversation. For myself, I’ve boiled this debate down to two central questions:

Do the thousands of dollars we’ve spent over the years on tools to discover the “right” keywords actually go to good use?
Are we all making content (and business) plans based largely on the best-guesswork of a keyword research tool, just because we crave someone or something to tell us what we should be doing?
Like most things in life, the answers to these questions aren’t black & white—but they are both a yes.

1. Are keyword research tools worth spending money on? Yes. Keyword tools can give you actionable data points to help discover, validate, and prioritize the topics you create content about. This goes for both written and video-based content. For the latter, I made this free YouTube Keyword Research Tool that can be used specifically for identifying opportunities on YouTube.

2. Do many of us use keyword tools to be told which topics we should cover? Yes, and I’ve done this, too. There’s nothing wrong with needing a little guidance. Sometimes we just draw a blank on what to talk about next (my free Blog Post Idea Generator will help with that), and keyword tools offer up great discovery opportunities. Though I feel they’re best used in the context of validating & prioritizing content ideas.