In-market audiences are either your loyal customers

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Simply put, in-market audiences are potential customers who have a high probability of converting . By targeting your campaigns to this group, you can reach customers who are genuinely interested in your products and maximize your sales.

Demographic data
This audience type allows you to reach users hungary phone number data based on their demographics , such as age, gender, location, occupation, education, and so on.

Custom customer list
If you’ve been running an online business for a while, you probably have a decent database of customers who have shared their information with you. By creating your own customer lists from these, you can reach them with targeted advertising across search, the content network, YouTube, and Gmail. These customers, who have already shown interest in your products, are much more likely to buy again .

Similar audience
Always try to expand the reach of your ads, because there are always new customers out there waiting for your products. A similar audience is another relevant audience with similar or identical behavior and tastes in relation to your industry, brand or products, giving you room for further development, allowing you to reach new customers who do not yet know about your product. For this purpose, Google Ads uses the most advanced machine learning and artificial intelligence algorithms , thanks to which audiences are created much more efficiently based on existing data and in real time. This way, you can find a lot of potential customers who have not yet encountered your offer.

Leverage in-market audiences to improve your search PPC campaigns
How can you leverage in-market audiences to make your Google search PPC campaigns more effective ? Below are some effective ways you can approach this task.