Why Netflix’s Content Strategy is Failing (And How You Can Do Better)

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It’s been a wild two decades, but the king of content is finally starting to lose its crown.

The slow crash and burn of Netflix’s shares and their severely lacking debt-to-profit ratio does more than just hint that their content strategy is slowly circling the bowl. In fact, some analysts estimate that the streaming giant has only months to survive after the upcoming launch of Disney+ on November 12, 2019. As we know, the right content marketing strategy can work wonders. But it doesn’t take a rocket scientist to see that something is very clearly not working here.



The Problem
As of 2018, Netflix spent thirteen billion dollars on new content usa cell phone number list (that’s a thousand millions). This equates to roughly 85% of their total profit income flipped right back around into original content creation. Sounds like a plan for success, right?

It certainly would be, if anybody was interested in watching it in the first place. Netflix’s increased spending is not matching its falling subscriber numbers, a loss rate not seen since 2011. With the bulk of subscribers coming from oversea countries like India and China, the company is struggling to make ends meet. More than half of the 125 million subscribers are not based in the United States, which due to dollar conversion rates has driven the membership costs steadily upwards. Cheaper streaming alternatives within these eastern growth countries far outperform Netflix in both revenue and volume, creating an unsustainably risky balance-beam bottom line.

With the rise of competitor streaming platforms from Sony and Disney, Netflix is in a real bind. In order to run a viable company with a powerful content strategy (that’s you), something’s gotta change.