It is a cost-effective marketing strategy

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Importance of Digital Marketing: 6 of the best benefits
For all the fuzz about Digital Marketing, you might expect it to bring outstanding results for companies, right?

The truth is: it does.

As a strategy, Digital Marketing is known to be one of the most successful. Just look at the numbers polled from companies all around the US:

82% of consumers look up a product online before buying.
79% of Americans do at least part of their shopping online.
US Digital Marketing spend will rise to about $332 billion in 2021.
But what are consumers and companies gaining for shifting their romania cell phone number list relationship to the internet? Understand the importance of Digital Marketing below.


Promoting a business using traditional channels, like TV or newspapers, is very expensive. That makes it harder for companies to get a good ROI from their marketing efforts.

The use of a Digital Marketing strategy is cost-effective for businesses and brings long-lasting results.

Evergreen content, for instance, can keep reaching new potential clients for many years to come.

2. It is easy to measure
Have a hard time keeping track of your company’s marketing efforts? With offline marketing, it can be hard to understand how many people engaged with your promotional material. But we can thank the internet for changing that.

Every single time you visit a website, click a link or engage with any media, you leave breadcrumbs that indicate what you liked and what you didn’t care for.

Online, marketers can easily collect that data and use it to create more engaging ways to promote their brands.

Even tracking KPIs (Key Performance Indicators) is a much more precise process this way.

Because of that, companies are more likely to learn from their mistakes and get better with Digital Marketing as time goes by.