Completely avoid setting goals that have nothing

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The main point of PPC optimization is your Quality Score . If you can improve this score, your campaign will be more effective. However, improving your Quality Score is not as easy as it sounds. In fact, it is quite a complex process that you can divide into 3 different parts.

• First, you need to improve your click-through luxembourg phone number data rate (CTR) . This includes making your ads more appealing to customers, improving your keyword relevance, and ensuring that your ads only appear to people who are actually interested in your products. You can do this by using techniques like negative keywords (more on this below).
• Next, you need to improve your ad relevance. This can be done by creating ad groups that focus on specific keywords and constantly checking to make sure your ad text and keywords are consistent and reaching your target audience.
• Finally, you need to improve your landing page relevance. This can be done by increasing your loading speed, making your site mobile-friendly, improving your site navigation, adding engaging images and videos, and using compelling calls to action.

It may seem simple, but it's not as easy as it looks. However, each improvement can improve your Quality Score and thus your PPC campaign optimization.

Focus on the greatest possible relevance between keywords, ad text, and the page that appears after clicking on the link.