They are research-based and tend to be a valuable resource for discussing a specific position.

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What are the benefits of white papers?
Attracting, converting, and retaining your audience — this is what good white paper can do for your company, especially when they are built interactively.

In this kind of content, you can incorporate questions, assessments, calculators, and videos, among other tools, to create a truly personalized experience for your audience, by offering targeted information. We sum up the main benefits of white papers bellow.

Reinforces brand authority
Well-written and research-backed white papers make your company gain trust with readers, building brand authority and credibility.

However, marketers who produce them with an assembly-line mentality turn the content poor, depersonalized, and uninspired.

An attractive and fancy design can help brands narrow this gap and work for better results by turning content at the same time beautiful and persuasive.

Presents info in an attractive way
As you have seen, the design really matters when making interactive content. So, besides choosing a good white paper template, you should use good visual elements, such as high-quality images and graphics.

Always remember that a successful white paper is one that offers a pleasant reading and a memorable experience.

It is easy to create
If you choose the right template, you will certainly not have difficulty sweden cell phone number list creating the content, even if you have never done this before. In that sense, you do not need to have brilliant artistic skills.

You just have to count on a good platform, which provides a wide variety of available templates for you to use in a functional and quick way.

How to make a white paper?
Now that you already know the importance of the white papers’ design, you must be wondering where you can find good templates to start your content, right?

With ION Interactive platform’s Quick Start Cloud, you have a built-in collection of prefabricated interactive experience templates that can be branded, customized, and launched without development — many in under an hour.

In this platform, you can create interactive content such as white papers without tech-savvy resources or developer coding, from over 1,500 combinations of available data-driven logic.

This means that you have endless possibilities to create attractive content and to bring your brand to life.

We listed below some of the ION Interactive’s white paper templates to quickly start your content.