Try testing multiple versions of your landing page

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Try creating multiple versions of your landing page and test whether one performs better than the others. Even small things like the layout of your action buttons or their color can have a positive impact on your conversion rate.

"Even seemingly small adjustments to a malta phone number data landing page can dramatically impact conversions." PPC campaign on Facebook brings a lot of traffic and newsletter signups, but its overall share of sales is not very high, while a PPC campaign on Google Ads does not bring many conversions, but they are much more valuable and you earn more from them. If you are managing a PPC campaign for an e-shop, find out what the average order price is and how a possible change in the cost per click will affect not only the conversion rate , but also its amount.

Try a new ad
If your PPC ad has been running for a long time, it may not be as attractive to users as it was in the beginning. The effectiveness and efficiency of advertising decreases over time. If you find from the statistics that your ad's click-through rate is decreasing, it may be time to consider new ad copy.

Managing PPC campaigns is not easy. You have to constantly strive to stay one step ahead of your competition. The tips mentioned above can help you keep your cost per conversion (and therefore the effectiveness of your entire campaign) as low as possible.