Positively impact your remarketing results

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Remarketing, you essentially track your users no matter where they go or where they are located, as long as those websites are on the GDN (Google Display Network). However, you probably don’t want people to associate you with a specific brand or topic just because your ad appeared on the site. The associations associated with your brand can be positive or completely negative. Examples include energy company ads for cheaper gas that sometimes inadvertently appear alongside articles about World War II, or last-minute offers for exotic vacations that appear alongside articles about a natural disaster or terrorist attack in the area.

Fortunately, you can exclude all types of mexico phone number data topics and content you don’t want to be associated with in a few quick steps. Go to your main campaign settings, click on more settings, and you’ll see a table where you just need to mark the topics you don’t want to be associated with.

3. Limiting the frequency of ad display
Many people don't pay attention to ad frequency capping when setting up their campaigns . However, this setting is key to optimizing your campaigns. If the same ads are shown to the same user too often, they become overexposed and the response rate decreases.

Set a frequency cap to limit the number of times your ads are displayed. It is generally recommended to start with 5-7 impressions per day per user.

Google RLSA
For remarketing lists for search ads (RLSA), you need a larger group of people (at least 1,000) to start your remarketing strategy. Include visitors to your paid search pages who haven't converted yet in your remarketing audience . Before you start, keep in mind that these people came to your site, didn't find what they were looking for, and returned to Google search. So you can reach them again and offer them your products better.