How to Measure Traffic with Google Analytics

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Google Analytics is a really valid tool to evaluate the performance of the website and measure organic traffic . Clearly, it should not be ignored that it takes a lot of familiarity to read the mass of data offered by the tool and build an effective digital marketing strategy.

After logging into Google south africa cell phone number list Analytics, the first thing to do to find out the traffic data is to enter the Acquisition section , located in the sidebar. To quickly monitor the site, simply access the Overview section , where the traffic channels and the data relating to their performance are represented graphically. The graphs make it easier to read the data and allow you to understand which channel performs best and where the traffic comes from.

Alongside the graphs, there are many tables available, which are also functional for reading the data.

What can you control with Google Analytics?

Graphs and tables can be set to:

date;
period;
percentages of users;
number of users;
new users;
bounce rate;
conversion rate for different channels.
While this provides more general information, Google Analytics also allows you to delve deeper into organic traffic data. The process for obtaining organic search data is to access the Organic Search Traffic report in your Analytics account and set the parameter to analyze the data ( Acquisition > All Traffic > Channels > Table > Organic Search ). The different options are:

> Track Lines : This way you can analyze the traffic received by the site, comparing the channels according to the various metrics;
> Size: Keyword : this displays the keywords that lead users to the site via organic searches;
> Dimension: Source : thanks to Analytics it is possible to know which search engines the site receives traffic from;
> Dimension: Landing Page : Get data about landing pages.