With a traditional marketing funnel, a lead will interact with different pieces of content across various channels before deciding to contact your business.
With a click funnel, the process is much faster and more streamlined. Instead of having multiple interactions across different periods, a lead will click through the funnel until they’re ready to contact a salesperson.
An example of a click funnel may be similar to this:
Ad – A user sees an ad, such as on social media or through a search engine.
Landing Page – After clicking on the ad, the user reaches a landing bahrain cell phone number list page that offers more information about the product or service. A user may click through multiple landing pages, but they will all lead to the same place – a conversion page.
Call to Action – The user will see a specific call to action, such as subscribing to a list or going to a product listing. From there, the user can either decide to make a purchase or contact a salesperson to move on to the next step.
Content Marketing Funnel
As we mentioned, a marketing funnel mostly deals with interactions between leads and content designed to spark their interest in your product or service.
So, a content marketing funnel embraces this process by developing specific content pieces for the different segments of the funnel. If a segment refers to social media channels, your marketing team can create content to share across these platforms.
Similarly, if a segment involves blog posts, the marketing team can craft unique articles to address specific needs or concerns that the customer may have at that point in the funnel.
Content marketing is more labor-intensive, but if you use a service like WriterAccess, you can connect with world-class writers from all industries who can craft unique pieces that will help convert leads into customers.
Claim your free two-week trial now and see how WriterAccess can improve your next marketing funnel.
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Why Is a Digital Marketing Funnel So Important?
In practice, why is the funnel concept so crucial in any Digital Marketing strategy?
The first and primary benefit is precisely to perform a better segmentation of your marketing actions, directing content, ads, and other strategies with messages that will be useful for your audiences throughout the buyer’s journey.
As a consequence, lead generation work also becomes more efficient, delivering more qualified leads to your sales team, and making the conversion challenge easier.
When the funnel is approached correctly, you get closer and closer to the consumers, always being relevant in their journey.
Also, the productivity of your entire team tends to increase, once professionals dedicate themselves to, for example, producing the right content at the right time, without wasting time and resources on actions that aren’t effective.
Since the main advantage of digital advertising is precisely the segmentation of your communication actions, you will be able to talk to the right audience and, of course, offer the most appropriate content for each stage.
What’s the point of creating an ebook on a certain subject if your public is not yet prepared for it? What’s the point of impacting users who don’t understand they have a problem to solve with more advanced content? You need to be more precise in your actions.
This would represent a waste of time and resources for your company. The Digital Marketing funnel serves to guide all these actions, following each step to deliver the most accurate content.
As important as it is to respect the user’s time to leave each stage of the funnel, having this broader view of the consumer’s journey allows you to urge them to move from one stage to another.
In short, the Digital Marketing funnel is crucial to make better use of your company’s resources and improve your bottom line.