Permission Marketing — Seth Godin

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Considered one of the leading names in Digital Marketing today, Seth Godin addresses in his book the importance of changing the way of communication with the user.

Instead of hindering programming and what the consumers want to do, the author reinforces the importance of having their permission to make contact.

That increases the chances of sending the message wuhan cell phone number list successfully.

Why read this book?
Consumer behavior has changed, and according to Godin, the concept of “Interruption Marketing” is no longer as effective as it was before.

Therefore, the author proposes a different approach to get the user’s attention.

How can you do this?

With voluntary consent from those on the other side, you end up only contacting people who have some interest in your products and services.

This way, you’ll attract more loyal customers to your brand.

5. Digital Branding – Daniel Rowles
Digital Branding is a must-read whether you’re brand new to digital marketing or simply want to update your existing knowledge.

Daniel Rowles takes the reader through all the essentials via an easy-to-follow step-by-step format.

Various tools, techniques, and strategies are covered.

These include current social media marketing guidelines, winning mobile marketing approaches, the basics of AR and VR marketing, and more.

Why read this book?
Daniel Rowles tackles the ins and outs of digital marketing in a way that’s sophisticated enough to be of value for experienced marketers, but approachable enough for beginners.

It’s also comprehensive, covering everything a modern-day digital marketer needs to know.

6. Moving To Outcomes: Why Partnerships Are The Future of Marketing – Robert Glazer and Matt Wool
There are a lot of different factors that can really set a digital marketing campaign apart these days, and partnerships are, without a doubt, among the most important.

Whether you’re partnering with top influencers, industry peers, or someone else entirely, you owe it to your business to try joining forces with others. It’s a game-changer!