Quick Guide: Learn How to Embed Calculators in a Website

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They provide personalized solutions for your audience, engaging them by getting focus on their real needs and expectations. But how do you embed a calculator on your website?

This may be difficult at first, especially because of the coding required in the process.

However, there is a way to make this easier, without code: you just need to use the right platform.

If you want to know what platform it is and how it works, be sure to read this article. You also will see the main benefits of using embedded calculators and understand why they have become such a smart strategy for your business.

Check it out and get inspired!

What are the benefits of using embedded calculators as marketing tools?
How to embed calculators in a website?
How to embed the calculator even easier?
What are the benefits of using embedded calculators as marketing tools?
Interactive content, such as calculators, are effective marketing tools, as usa cell phone number list they connect the target audience to the brand on multiple levels, offering a unique experience to each user.

The personalized results provided by a calculator, for example, make consumers more likely to continue their journey through the company’s sales funnel.

After all, this tool gave them huge value-added information, which they were looking for.

In other words, this means that any kind of interactive content can keep the audience’s attention for longer, engaging them to interact with the website, blog, social media, etc.

This occurs mainly because, through these tools, users can have some ontrol over their own experience, instead of being just passive viewers and consumers.

These reasons are enough to understand why many brands are investing in interactive content to improve their campaigns, consequently engaging the audience, generating qualified leads, and increasing consumer retention. Below, we will explain better these benefits.

Engaging the audience
With technology expansion, consumers’ expectations got higher. So, it is increasingly difficult for companies to stand out from the competition.

This gap can be reduced by investing in interactive content, as it induces an action, encouraging people to become actively involved with the brand rather than passively consuming the content.

To work well, it just needs to be fascinating.

Generating qualified leads
Interactive content generates more leads than static content because it’s more engaging.

Think about your own experience on the web: an interactive video, for example, is much more immersive than a video that does not induce action and does not deliver results to the audience — which is what would move them through the sales funnel.