Lessons learned & tips
E-commerce is constantly changing. As a service provider, it is important that you continue to respond to developments in the market. You must ensure that you make your product or service available in the way that the consumer expects. Exposar enriches their services by adding the production of video content to the proposition. Their goal remains to help brands and retailers to be successful online and with rich media (video) they add an extra dimension to this.
Don’t get stuck in your current business model. Look at what you’re currently doing and think about ways to use video to reach more people and have new ways to serve them.
As an avid reader and someone who has written a book myself, I know how important book reviews are. Before I buy something, I read at least ten different reviews. It is important to hear the unvarnished and authentic opinion of others. We trust that more than when the author or publisher praises their own book. This was also the idea behind video book review platform Why I Love This Book .
The platform was founded in 2011 with the aim of making traditional book reviews visual with video. It is much more pleasant as a media form. Most people prefer to watch someone talk about their love for a certain book, than to read a text about it.
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A video review is essentially a type of video testimonial and can be used for all sorts of products and services. According to a survey by Dimensional Research, 90 percent of respondents said they were influenced by a video review.
Why I Love This Book produces one-minute book reviews and distributes these videos via social media. They add value by giving authors an additional platform and giving consumers more information about a book via video. Why I Love This Book understands the importance of going with the flow and still being unique in the application of video.
To take things a step further, Why I Love This Book will soon launch a special book club platform where readers, book club members, authors and publishers can get closer together through video. Book club members will then have access to exclusive video content, recorded with the author of the book. Publishers will thus reach more readers and targeted audiences.
The platform has a fairly large reach and the mailing list then offers additional revenue opportunities. The hard work of Why I love This Book in recent years has led to publishers and book retailers wanting to work with them. And rightly so.