This agility in interacting is crucial for maintaining

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How can your company benefit from automation?
Currently, Marketing Automation is a fundamental part of several companies around the world. And it’s growing even more.

According to a study by Forrester Data, spending on specialized software, which was $11.4 billion in 2018, is expected to reach $25.1 billion by 2023.

Such relevance is justified. According to Salesforce, 67% of marketing leaders state that they use a Marketing Automation platform. Besides, 90% of agencies that already apply the strategy say it’s successful.

But what are the advantages that make this approach so popular?

To answer this question, we show you some activities that your company can improve by implementing automation.

Time management
With the use of Marketing Automation software, tasks such as sending messages, collecting information, and updating social networks are carried out automatically, with no human interference.

This means that you and your team will have more time to focus on essential tasks, making it easier to concentrate on the core strategy. With more time, you can organize your workflows to enhance employee efficiency and productivity.

Lead generation
It’s not new that lead generation is one of the top priorities of any marketer, right?

To gain potential consumers, however, it’s important to establish a frequency of activity in your social networks and blog.

With automation, this task becomes much more manageable. It’s possible to schedule posts well ahead of time and thus avoid delays that may damage the brand’s relevance.

In addition, with an automated customer service channel, your company can work 24 hours a day to generate leads.

Imagine, for example, that your SEO strategy attracted and brazil cell phone number list converted an internet user to your landing page. The moment they click to submit their contact details, an automation tool can send a welcome message or specific content.

the customer’s interest in your content.

Lead nurturing
More important than acquiring leads is understanding how to execute an efficient nurturing strategy.

To do so, you must follow the buyer’s journey and comprehend its three different phases: attraction, consideration, and decision.

For each of these stages, there is a more appropriate type of content. In the attraction phase, for example, it’s recommended to offer blog posts that deal with more general topics, educating the consumer about the problem itself.

The point is, to convert the lead into a customer, it’s necessary to create a positive relationship and offer valuable content. Whether through a newsletter or social media posts, automation software facilitates the whole process.

Thus, the company can qualify leads that are not yet ready to make a buying decision.

This includes identifying the funnel phase that locates the lead, enabling the provision of the most effective materials to take them to the next stage.