The notion of proptech marketing combines the concepts of “property” and “technology” and refers to the application of technology within the real estate services sector.
The most significant advances include machine learning (associated with AI), Big Data, and geolocation used in specific applications that, for example, can report on the cleanliness of a location through monitoring.
It is estimated that in the future it will even be possible to incorporate botim database biosensors into this monitoring to calculate the air quality within a site, in addition to detecting contaminants such as viruses and bacteria.
Furthermore, by implementing technologies in the real estate sector (such as virtual platforms), companies expand their business reach and help clients communicate, facilitating transactions.
SaaS companies provide essential real estate software for daily management, which facilitates the agent's work. For example, properties can be automatically listed on the best online portals.
On the other hand, CRM software boosts sales and reduces the workload for real estate agencies and development agencies . It's also a great help in understanding the status of a business and how to improve it.
A CRM supports increased sales by making it easier to follow up with customers, manage properties, and monitor team performance.
Software-as-a-service (SaaS) companies are a great help in the Proptech space, as they are responsible for developing the tools used by both clients and real estate agencies.
Group-427320753