From this decision, the team focused on converting their visitors into qualified leads. Using landing pages, they made content available to the public and, through forms, built detailed profiles to feed their databases.
Personalization generated an increase of more than 70% of leads who used a free coffee tasting session and became customers.
Results? 74% annual growth in web traffic and 40% growth in profits.
Let's imagine we're going to calculate the ROI of a small local facebook database business called Buy It Now that sells mobile devices.
To grow your business, you have two investment proposals. The first has a five-year investment projection, while the second has a seven-year projection. Let's see which one is the most suitable.
For proposal 1, the sum of net flows is €40,000, with an initial investment of €22,000.
To calculate ROI, we have the sum of all net flows / the number of years:
40,000 / 5 = 8,000
And the result, we divide it by the initial investment:
8000 / 22,000 = 36.3
The ROI for the first proposal is 36.3%.
Now let's look at the second proposal: with net flows of €60,000 and an initial investment of €40,000, and considering that this proposal is projected over seven years, the calculation is as follows.