All brands are interested in collecting user contact information; but despite the similarities, lead generation is very different. In this case, users often provide access to their information because they know they'll receive benefits such as discounts, free downloads, or exclusive promos. This is a great opportunity to engage with them and increase your sales percentage.
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A lead is a user who loses their anonymity and decides to zalo database register their information on your website. From that moment on, they are stored in your database so you can follow up and contact them in the near future.
This way, we can interact with the user without being intrusive, since we have their data thanks to the fact that they voluntarily provided it, accepting the terms and conditions established for their interaction with the brand.
With this permission to communicate directly with a potential customer interested in our products or services, it is possible to convert the lead into a sale.
How do you get them?
To get leads, you need to attract traffic to your website. But be careful: it's no good if users arrive at the page, consume the content, and then leave. To capture them, we need to implement attraction mechanisms.
Using a technique called Lead Magnet, for example, you can offer certain benefits in exchange for data registration; in these cases, it's necessary to write your proposal very creatively to avoid being intrusive.
A very natural approach is to offer downloadable material so the user can enter an email address where the content will be sent: no user is offended by this practice. It works in the same way by obtaining discount coupons or other benefits.
It's worth noting that for lead capture, the most important piece of information you'll need is their email address. Don't overwhelm users with long registration forms, as they might feel threatened by so many questions and abandon the site.