It goes without saying that no one will click a button they can't see. Fortunately, there are plenty of ways to make your call to action compelling.
The best way to make your CTA button stand out is to use a bright color that contrasts with your landing page's color scheme . Make sure the button text is large and legible.
You'll find simple settings to do this in the block editor and landing page plugins like SeedProd.
Customizing a CTA Button in SeedProd
Experiment with different sizes and positions to see what works best for you. Also, make sure you place the button high enough on the page so that your visitors don't have to scroll down to see it.
If you've created a long-form landing page, then it's important to place doctor database your call to action at regular intervals throughout the page. This way, your readers will always be able to see the call to action as they scroll down the page, and you'll also reinforce its message.
I also like to maximize clicks from my CTA buttons by making them accessible. You can add alt text to the CTA button to make it visible to people using screen readers. That's 7 million users in the US alone.
6. Support your CTA with additional text on the landing page
Because the text of a good CTA button is short and focused, you'll need to reinforce the value it offers with some additional text on the landing page.
It shouldn't be too long and should appear close to the call to action. Here's a great example from OptinMonster .