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Which sales metrics your team should track depends on a variety of factors, including your goals, but some examples of metrics that teams often track include:

Sales volume
Lead volume
Win/loss rate
Churn rate
Average deal size
Lead response time
Revenue
Tips for using analytics for sales growth
How can you set yourself up to make the most of your analytics? These tips will help you leverage your data for improvements in sales performance.

Have clear goals
Setting clear objectives and goals is essential kuwait mobile number example for successfully leveraging sales analytics. Your goals will provide guidelines for which metrics to track, which reports to produce, and how to use the insights you get from your data to achieve truly meaningful results.

For example, if your goal is to increase sales, you might look at things like getting more leads or improving your win ratio. If you’re focusing on customer retention, however, you’ll likely look at data related to your current customers.

Ensure data quality
To get valuable insights from your data, you need your data to be high-quality. You’ll want to make sure your data is up-to-date, error-free, consistent, and from reliable sources. How can you do this? Through processes like:

Data cleaning: Periodically going through data and removing or updating any errors or inconsistencies
Data validation: Carefully reviewing data after collecting to ensure it meets your standards
Data governance: Setting up standards and policies for collecting and managing your data
Organize your data in a CRM
To leverage your data, you’ll need a platform where you can store, organize, and analyze it. That’s where customer relationship management (CRM) tools come in.