The concept of the color wheel is probably familiar to you, as we all studied it in school.
However, back then you were too young to fully understand how important advertising is for marketing . defining the visual identity of companies are.
For this reason, today we want to refresh your memory and deepen your knowledge about this representation of primary colors and their derivatives.
We will also discuss the relationship of this famous and colorful wheel with marketing , brand management, design and many other valuable areas for business and entrepreneurship. .
Don't miss the rest of this material!
What is the color wheel?
Technically, it is a circle with 6 colors reflected in the azerbaijan email list 194608 contact leads decomposition of light with respect to the solar spectrum.
Specifically, the so-called chromatic disk segments the following colors:
purple,
red,
yellow,
green,
cyan blue
and dark blue.
These 6 colors can also be considered as families, from which others are derived based on variations in intensity and tones.
That is why in the complete color circle we can see up to 12 color alternatives.
chromatic circle
What is the color wheel used for?
The main use of the basic color wheel is that it reflects the link of harmony and contrast between the primary colors and the secondary and tertiary colors.
For experts in visual art and different types of design , this concept is valued as a tool to discover and apply all possible color combinations .
What are the types of color harmony?
Precisely, the different types of color harmony are based on the principles of this chromatic chart, including:
Basic-tertiary harmony
It refers to compositions with basic (i.e. primary or secondary) and tertiary colors.
To make them, you must first choose 3 basic colors and then add 2 or 3 tertiary colors, which are those that arise from the combination of pairs of primary or secondary colors.
It is important that the tertiary colors chosen are not the result of mixing the basic colors selected first.