We have known for a long time that content with relevant visuals attracts many more views than plain text. This is confirmed time and again by research.
You attract 94% more views because your brain works visually. So infographics, videos or memes: do it! This gives you more reach and conversions.
Visuals are shared up to 40 times more on social networking sites.
Tweets with embedded images get 18% more clicks and a whopping 150% more retweets .
In addition, visual information is often understood much better.
Visuals are remembered much better.
Visuals create an emotional connection, and emotional response is much more influential.
In short: adding visuals makes your social media marketing much more effective.
Basic rules
Before you start editing visuals, you need to create them first. You can follow country email list some basic rules, which @zilverblauw shares in the book 'Kick ass content for social media'.
Remember the rule of thirds . Divide your screen into thirds and don't put your subject right in the middle of your photo.
Leave out as much as possible , that saves filtering with the Retouch app below. Less = more.
Think of a play of lines in your photo . That makes looking a lot more exciting. For example horizontal lines, placing a horizon in a third or diagonal lines.
Look for balance in color and shape.
Dare to come close. No, even closer !
There is no such thing as a wrong composition : you decide.