Networking and generating business on LinkedIn – it has become the way to acquire new customers and projects. Especially in times of corona, the online platform is indispensable for sole traders and small organizations. Thanks to social selling, they maintain their loyal and often broad network, they know how to achieve enough engagement to also go beyond that network and thus attract new prospects . But how do you determine the next step? How do you convert a like into a real-life appointment? Time to dive into the statistics of social selling and turn your leads into real customers.
It all starts with being consistently present and paying attention to your network. “What you pay attention telegram data to, grows,” a wise man once said. Therefore, don’t just be visible ‘in the background’, but also regularly share knowledge and experiences on LinkedIn. Those who only hand out likes and comments are actually just playing along! It only starts when you actively participate in the conversation yourself.
This means that you post unique messages and updates on a consistent basis. Share information and events that can be of value to your network, but beware: social selling is not selling . This means that you should not turn your carefully constructed LinkedIn post into a sales pitch. Social selling is all about creating a goodwill factor.