Mirck started recruiting from his role as editor within the merged organizations. “ The golden rule of storytelling is to show examples . Let them be explained by the people who are closest to them. You don’t have to pat yourself on the back as a company, you show who you are through evidence,” says Mirck.
Detectives
Colleague Van der Aa has been working at Vodafone for over 17 years. For several years now, he b2b email list has formed a duo with Mirck within Corporate Communications. The main task of this department: strengthening the reputation. This department also includes spokespersons, communication advisors and several project managers. The approach of Van der Aa and Mirck
“We notice that many colleagues do not realize what great things they do,” says Van der Aa. “It is their daily work and it does not feel like anything special. We want to convince them that they have something interesting to say. And in that way take on the role of ambassador. What we do is to fuel their enthusiasm, in fact we are detectives who collect evidence to strengthen the reputation of VodafoneZiggo . That means that we go into the organization to get something out of it. In doing so, we work closely with various departments.”