In addition to the standard colors that Facebook offers, there is fortunately also an additional option to enter your own corporate identity color via a HEX code.
On the right of the screen you can see the example directly. Here you can also switch between the look & feel on Instagram and Facebook.
Setting up your Shops via Facebook.
Are you done with your Shop? Then it will appear on your Instagram and Facebook timeline as below.
How your shop looks in a post on Instagram and Facebook.
At the moment, direct checkout via Shops is only available in the United States. In other countries, users still have to click through to the webshop page. But if it is up to Facebook, this will change soon.
With the launch of Shops, CEO Mark Zuckerberg wants to help companies keep selling their products during the corona crisis. He said during a livestream: “ If you can't physically open your store or restaurant, you can still take orders online phone number library and ship them to people. ” Now that the coronavirus is hampering physical store visits, more and more companies are making the switch to online sales. This is visible, for example, in the enormous increase in sales via Amazon .
With the new webshop function, they are also really going to compete with Amazon. Facebook has already taken several actions to enter the e-commerce world, but so far these attempts have not been very successful. But in addition to Amazon, large platforms such as bol.com and Coolblue can of course also feel the impact of this.
To make the online experience as optimal as possible, Facebook works with partners such as Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics. Through the software of these companies you can offer the products in your 'webshop'.
Customer Service
Does a customer have a question? Is there a problem? Or is someone curious about the shipping status? Then you can contact them directly via Messenger, Instagram and WhatsApp. Eventually, the plan is to let customers browse the store catalog and make purchases directly via the chat window. In this way, companies are constantly in close contact with the customer.
Still in the pipeline
Facebook also plans to enable purchases via livestreams. This way, you can have a model show off clothing live to your audience and tag the items they are wearing. The product from the Facebook catalog will then appear at the bottom of the screen.