Email marketing as an inbound strategy is a powerful form of communication, as it allows you to have direct contact with your audience.
At the same time, you increase your chances of generating more effective conversions because your messages will reach the specific audience you designed them for. You even have the option of segmenting your audience and being even more specific with your content.
According to research from Harris Interactive , 42% of companies say email is one of the most effective channels for lead generation.
In the case of email marketing, it's important to know what time of day and what days of industry email list the week are most effective for sending your emails. Likewise, the frequency with which you send your emails is extremely important.
Any user who receives too many emails from the same brand will feel overwhelmed, and this will have a negative effect, negating the possibility of converting prospects into customers.
Finally, you should know that one of the greatest benefits of email marketing is its low cost and high performance. Many of the platforms you can use to run your campaigns will allow you to see the performance of your emails in real time.
You'll be able to see how many people opened your emails, from which devices, and where they're located; you'll also see the bounce rate or unsubscribe rate.