Growth hacking is a marketing strategy geared towards rapid and efficient growth, especially used by startups and technology companies. The term was russia mobile database by Sean Ellis in 2010, who defined it as a process focused exclusively on growth, combining marketing techniques, product development, data and automation.
Unlike traditional marketing strategies, which can be more broad and time-consuming, Growth Hacking seeks agile and innovative methods to accelerate growth, often with limited budgets.
At the heart of growth hacking is rapid experimentation, where hypotheses are continually tested to identify the most effective tactics for attracting and retaining users. Decisions are heavily data-driven, and the goal is to find “hacks” or shortcuts that can generate exponential growth in a short period of time.