Another important marketing element to focus on in 2022 is SaaS branding . Your business needs to be recognizable across all digital and offline touchpoints you offer.
There are many elements involved in a good branding strategy . Even the smallest element of your presence matters, and here are some of the main factors:
how do you create your logo
the fonts and colors you use
the voice you use when communicating
the point of view you express
Use 2022 to take a closer look at each of them. Run some A/B tests to part time data determine what your target audience prefers. You may find that they respond better to a color story you haven’t used before, or that they’re much more receptive to the tone of the copy.
A good example of a SaaS business that has aligned all of its branding requirements is Time . Their signature blue and green colors are recognizable and present on their website and social media. Likewise, their voice and key messages are aligned with their values and product to a T.
What to do: Focus on branding
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