Ideal for relationship-based businesses, assuming that relationships grow stronger with every touchpoint.

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Helps identify the most influential touchpoints leading to customer conversion.
Cons

Can't tell the whole story, especially if the business has a short sales cycle.
Perhaps there is a misplaced emphasis on early interactions that are critical to attracting new customers.
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3. U-shaped attribution
Using this attribution model , you will give the most weight to afghanistan phone number list the first and last touchpoints with the customer, and the least weight to everything in between. For example, if a customer finds you through a Google search ad, then engages with your Instagram account, signs up for an email newsletter, and finally converts through an email campaign, you will give the most weight to the Google search ad and the email campaign.

Pros

Ideal for companies with longer sales cycles that require multiple touchpoints to drive conversion.
All touchpoints are still taken into account, but those that attracted the client and led to the sale are highlighted.
Cons

May underestimate the value of some touchpoints.
For companies with a complex sales cycle that requires multiple touchpoints, conversion credit may be spread too thinly to be measured effectively.