Your Website Matters: The Basics of a Digital Presence

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Learn why your website matters to your marketing efforts both online and in the traditional world.

A strong website is an essential part of today’s business. In an environment where informed consumers have more choices when searching for products and solutions, you need to understand that your website matters and have the digital information that will help them decide that your products and services are what they need.



Studying the Internet
Read online reviews
Ask colleagues for advice
Compare product features and benefits
They will analyze which product is easier to purchase.
If you don't have a presence on digital platforms or your presence is weak, consumers will likely turn to your competitors to satisfy their needs.

No matter how great your products and services are, you can be guatemala phone number list completely invisible to customers without a proper online presence. Here are the most compelling reasons why your business needs a website.

Your website matters
With today's tools, creating a website is as easy as copying and pasting content and uploading a few photos. But that doesn't mean you'll have an impressive site that will make you money.

To assess how your site stacks up against your competitors, here are some reasons why it should impress your visitors.

1. Reliability
Consumers not only research and review products online before they buy them. They also shop around to compare products and prices before they buy in-store. A staggering 81 percent of consumers shop online before heading to a physical store.

Your website shows that you are a real company that can be trusted. In most industries, consumers are spoiled for choice. When evaluating options, they may have 3-5 choices that are all pretty good and boast similar benefits. The job of your website is to show that, although the consumer has options, yours is the best.