What happens after leads are generated?

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Conversion rate by traffic sources
Tracking this metric will help you see how changing your tactics and content are helping to generate leads and how valuable those leads are. In your CRM, you should associate the traffic source with each lead to track the tactics with the highest conversion rates. Generating leads is one thing, but tracking conversion rates will show you the value of each lead so you know where to invest your time and advertising dollars.


Once you’ve looked at the best lead generation tactics for your website, take it a step further and create a lead nurturing process. Again, what this looks like will depend on your business, goals, and attributes. But georgia phone number list some lead nurturing tactics include:

Series of emails
Text messages
Phone call with sales representative
Personalized product demo (usually for digital products)
Regularly remind the client to take the next step. Do not stop doing this in the first days or weeks after attracting the client.
Turning Your Website into a Better Sales Agent
If you set up your website correctly with enticing content and offers that visitors can’t refuse, you’ll make your site your best sales agent. It will take time and effort to regularly review your site and monitor your stats to see if your tactics are working. But it’s time well spent.

Engage a team of experts to help you get the most out of your website and convert more visitors into leads, and leads into paying customers. Schedule a free consultation with New Light Digital now to take the next step toward getting more business from your website.

Further reading:

The Art of Creating Engaging Blog Content: The Ultimate Guide
Your Website Matters: The Basics of a Digital Presence
Mobile Web Design: Prioritizing Mobile Experience in a Multi-Device World
Digital Marketing Services Price List - How Much Will It Cost in 2024