Make your message personal and unique

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Instead of sending a cold email that looks like any other, think of a way to make it unique. Maybe it's including one of your YouTube videos or sending product samples to your best customers.

One company got their customers' attention by mailing out roofing shingles. And guess what, it wasn't a roofing company. Instead, it was a ploy to grab their audience's attention and point out that they could help them earn sales up to the roof.

This is a good segue into the next customer acquisition tip.

7. Take advantage of direct mail
Let's face it, there's nothing innovative about direct mail. It's been egypt phone number list around for decades. But many companies have abandoned it in favor of digital tactics. As such, it's a less crowded space than it once was, and not as cluttered as some digital channels, where every business is fighting for the same audience.

But you can’t just write a letter. You need to be innovative and stand out from the pile of mail that executives and business owners receive. Consider sending a gift, such as a mug, treat, or gift card, to help grab the attention of a potential customer.

8. Use LinkedIn
LinkedIn contains a wealth of information about businesses and decision makers that are the right size for your offering. The key is to find a way to meaningfully engage with customers on these platforms.

LinkedIn advertising costs more than other social media platforms. But the cost can be worth it if you carefully target your ads and make sure they are customer-driven. You can also conduct face-to-face meetings with customers on the platform using social selling principles.