But don't overdo it with calls to action on your landing page either. Too many buttons or links can overwhelm or distract your audience. Make the next step in your campaign clear and simple.
6. Always use HTTPS
It is very important for an online store to have a secure website. Your visitors want to know that the information they share with you on your landing pages or on your main site will be protected from prying eyes or those with malicious intent.
Make sure that landing pages and all domains you own and invite lithuania phone number list clients to ensure adequate security.
No matter where you decide to advertise your eCommerce business, you will need to monitor the results closely. Disable underperforming keywords, target audiences, or ad groups. Test new messages to find what resonates best with your customers.
With paid campaigns, the work is never done. Reducing conversion costs requires attention to detail and constant optimization.
Move away from platforms where you can’t find a response despite new ad sets, targeting, and optimization. Some audiences simply respond better on other platforms. For example, highly visual products sell better on social media because of the ability to include video and product images. In contrast, retargeting on Google Network Ads may work better for retailers with lower purchase prices when the customer is simply distracted and forgets to complete the transaction.